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E-mail marketing to promote an online store: how to beat the competition?
E-mail exists for more than 20 years, for business it is used – 15+ years. Every year the efficiency of working with the audience, using E-mail newsletters is growing.
American University conducted a study that showed that 7% of sales in online stores is a merit of E-mail marketing. Continue reading
Where do we have the “buy” button?
“Our idea of freedom of choice is just ignorance of the real reasons for our decision” (Benedict Spinoza).
“From the informational point of view, the subconscious activity of the earthworm is much more complicated than what our consciousness does with you” (I.N. Pigarev). It is clear that I am not going to confirm or refute this thought, especially in the context of consumer decision-making. Continue reading
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