How to increase sales and make them effective
There are hundreds of ways and methods to increase sales, but not all of them are effective for each specific case or store. But it can be distinguished from a huge number of special techniques common, which will suit almost any store, regardless of direction.
1. The range of products. A wide range – a guarantee that there will be a greater number of buyers. Also important is the qualitative composition of the range. First you need to study what competitors offer in this area, and offer a product either better or different cardinally in purpose, to completely eliminate competition. And indeed, why open a grocery store in an area where there are already five such stores, is it not profitable to open a pharmacy? Besides the clock.
2. Reasonable pricing. To do this, you need to find reliable suppliers with low prices, and it is better to establish contact directly with manufacturers, where possible. You can also reduce some expenses, for example, you can do without an expensive sign, and for a start, make prices significantly lower. This is a more effective way to attract and retain customers.
3. Advertising may not be needed if you have quality products at an affordable price. Buyers themselves will recommend the store to their friends, acquaintances, neighbors. This will be the best advertisement. It is necessary to think not only about attracting new customers, but also about making regular customers one of them. In the future, this will have a positive impact on sales.
4. Much depends on the seller. A polite and unobtrusive seller is a common reason for returning for a new purchase. Low prices and high-quality products can be many, but friendly and charming sellers – this is an additional plus.
5. Sale of related goods and services. It is possible to include in the assortment not only goods, but also services such as delivery, delivery of goods according to individual wishes, payment for communication services, and various terminals.
6. Discounts, promotions and bonus cards. Here you can give free rein to fantasy: three for the price of two, discounts in percents, lottery draws, holiday promotions, loyalty cards.
For most people, it is also important the convenience of the location of the goods on the counter, beautiful design of the counters, giving them a presentation, you can put unobtrusive music, and also not forget from time to time to surprise buyers with new products.