Psychological aspect of career growth: every gesture is important
Work is not just a list of duties that we perform for money. First of all, it is existence in the working team and interaction with it. Psycholinguists have confirmed…

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The main methods of brand promotion
In a highly competitive environment, brand promotion in the market is an important task for any business. And if earlier there were not too many opportunities to form a positive…

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CALCULATION OF BUSINESS PROFITABILITY - THE FIRST STEP TO SUCCESS
The profitability of the company is a relative indicator of economic efficiency. This indicator is measured in percent. The calculation is made by dividing the profit by the amount of…

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What is a sales funnel, what is its feature and where does it apply

Sales Funnel – sales funnel from English. This technology in marketing first appeared in the United States in 1898 (developed by lawyer Elias Lewis), and is successfully used in our time around the world.

In business, the sales funnel is a unique method of working with the audience, which allows you to follow the “journey” of potential customers from the moment they become familiar with the offer (first touch) to a successful transaction (purchase). Continue reading

How to make landing selling

 

The question “how to make a landing page” is asked very often. There are two separate directions in it – the creation of a one-page page on your own (we have already written about this), as well as a lack of understanding how to correctly arrange the elements and provide information so that the site can start selling. Continue reading

Treachery: a phenomenon and tradition. In life and business
After some event related to the topic, I paid attention to the philosophical and psychological research in this area, and it turned out (yes!)! Firstly, the phenomenon is quite widespread…

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Family business
Starting a business is the most acute and painful moment in the relationship of family members. Often it happens that, before it even begins to get the first profit, the…

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Problems with the authorities. Difficult boss
How often do we hear from familiar phrases “bothers me bosses” or “my boss is a tyrant”? Sometimes disagreement with the boss becomes the main cause of dismissal. Do not…

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The advantages of staff outsourcing
Undoubtedly, the human resource is very important and valuable in any company or enterprise. A lot of things in the development and operation of the enterprise are decided by personnel.…

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